Jeremy Loyd's profile

2020 NBA All-Star Game Branding

2020 NBA All Star Weekend Branding
A fun self-initiated project that just kinda kept going...I was missing the old NBA All-Star logos that had some personality and flavor of the host city. (one of my faves is Toronto in 2016). So I decided to take a stab for Chicago. I started with a typical skyline, but it felt too expected. I eventually arrived at this approach, taking inspiration from Chicago signage, especially the Chicago Theater. 
2020 NBA All-Star Game Branding
Published:

2020 NBA All-Star Game Branding

A self-initiated branding project for the 2020 NBA All-Star Game.

Published: