OBJECTIVE
Find a problem that needs to be solved around us and create a brand that provides relevant graphic design-based solutions. Consider the target audience and brand competitors to find out possible strategies and opportunities. Based on the primary messages and drivers, create three appropriate deliverables.

SOLUTION
With empathy for people with food allergies, I created a brand that can educate people with peanut/tree nut allergies to cope with their allergies and encourage them to stay positive. To represent the positivity and seriousness of the topic, I used bright colors with grey and limited graphic elements. For the deliverables, I created an event, app and website to help the people be in control of managing their peanut/tree nut allergies and ensure their safety.