Marcus Graham Project: Cleveland Cavaliers x Goodyear Campaign
The Marcus Graham Project is designed to provide experience to diverse aspirants in the field of marketing and media, including advertising, PR & social media. During Winter 2017, our team goal was to compete amongst several groups designing a marketing campaign for the Cleveland Cavaliers and Goodyear Tire & Rubber partnership. The production time was limited to a three day time period, in which after we would pitch the concept to the Cavaliers marketing team. Shown below are illustrative assets that I created to accompany our campaign pitch.
