As a creative coordinator for Lunar Gala Vestige, the 2015 iteration of Carnegie Mellon’s annual fashion show, I was responsible for producing a web site, several motion pieces, and digital graphics, as well as contributing to the development of an identity system and some print pieces.
Vestige overstimulates viewers with consumerist culture imagery, instigating an information high and overloading the senses. There is no breathing room, type and image overtake the page to fully immerse the viewer, forcing them to consume more. Our imagery juxtaposes this new, shiny, consumable content with a literal vestige of computer manipulation: compression. The content becomes degraded, and viewers are left with a mere fragment of the image they original had, though the colors and experience of Vestige’s materials remain wholly stimulating. In short, Lunar Gala Vestige is a critique of the corrosive cycle of overconsumption in digital times.
We created three typefaces for use in collateral for the show. The main challenge was to develop distinctive faces that captures the sense of digital degradation, without getting too close to a familiar 8-bit aesthetic. We designed these faces with the intent of dramatically stretching and scaling them.
Print
Tabloid posters advertising individual collections presented at the show.
PROMO POSTERS
TICKETS AND PRESS PASS
In-show program
Web
In many ways, the website laid much of the groundwork for the visuals across media like print and video. After being developed for the website, the technique of dynamically compressing type and image was adapted to print and motion design. View live.
Promo videos
In-show video
Act I Opening
Act II Opening
Closing
