Description
HearScreen is a mobile application solution that turns a cellphone into a calibrated hear screening device. This project required students to review the existing corporate identity and create a new identity based on the existing elements. A d i g i tal and printed version of the user journey had to be revised and redesigned according to the new identity.
Rationale
The visual solution of this identity focuses on the cochlea of an ear as inspiration. The identity portrays the visual aspect of the cochlea as a pattern. This solution communicates a soft visual style that users can feel comfortable with. The brand wants to build a personal relationship with its clients and this is why this visual style was used. T h i s was communicated into every aspect of the visual identity.
