Colours & Shapes was approached by Focus to give direction to the branding and experience of their key event, SLS20. With an event that is targeted at Catholic young adults, the brand needed a strong classic foundation but still clean and appealing to a younger audience. The experience within the main sessions of the event needed to integrate historic Catholic practices and forms within a very non-traditional space.
Event Branding.
Implementation . . .
Production & Art Design.
The production design for the main session room was not only a creative challenge but also a massive logistical one. The Phoenix Convention Center has large structural pillars throughout their main hall which had caused a number of problems in previous years. C&S implemented design and technical specifications to overcome these issues by adjusting room layout, screen layout, and presented ways to tie in the architecture of the room to feel more familiar to traditional Catholic cathedral architecture. This same concept was the inspiration behind the arched doorways on the stage and the central Rose Window. Most importantly we wanted the design to have depth; so, we created a massive rear projection screen, giving the illusion that the open archways revealed an expansive landscape - a passageway into a hopeful new reality.
Production Art Ideation & Concept
Environmental artwork and broadcast graphics
Design and artwork implementation. (Final Photos)
Credits:
Anthony Diehl – Creative Director
Gordie Cochran – Producer
Chris Mililani – Designer
