Bancolombia Data Glossary - Postcard Playbook
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Brief:
As part of the internal campaign "Data for everyone," we present a vital support piece: the Bancolombia Data Glossary - Postcard Playbook. This didactic tool encapsulates 17 essential definitions related to data and analytics, simplifying complex concepts commonly used by Bancolombia's data and marketing team.
The objective is to make these intricate terms accessible to everyone, fostering a shared understanding of the language within the organization. The postcard playbook serves as a quick reference guide, ensuring that key concepts are easily comprehensible, promoting a culture of data literacy.
To reinforce communication, selected illustrations from this playbook have been reproduced in poster format, adding a visual dimension to the campaign. This not only enhances comprehension but also creates a cohesive visual identity for the internal initiative.
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Credits:
Agency: SanchoBBDO
Country: Colombia
Client: Bancolombia
Roles: Art Direction, Graphic Design, Editorial Design, Illustrator
Country: Colombia
Client: Bancolombia
Roles: Art Direction, Graphic Design, Editorial Design, Illustrator
Extra Credits:
Copy: Leonardo Jurado
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