Ollie is a concept idea of a space for young people in Vietnam, which is not only for people enjoying coffee but also a space to connect the community of young coffee lovers. The brand’s mascot, Ollie the Ghost, symbolizes modern young souls who need a practical space to communicate and connect instead of online communities that are so popular in the digital age.
In order to make our brand concept stood out from most of cafes nowadays, we did not want just a minimal logotype in an oh-so-white Scandinavian space. Instead, we developed a more dynamic and youthful yet modern concept. We delivered our idea into the visual identity, from the Ollie Ghost logo to the color palette and other brand applications.
CREDIT
Ollie Cafe 2018.
This is a non-commercial project.
