Nastassia Atroshchanka's profile

Univers type family research and promotion

The project deals with Univers type family designed by Adrian Frutiger in 1957 (the first edition that includes 21 fonts). During an extensive reasearch the typeface has been examined on various visual and communicative possibilities. As a result, Univers was defined as a type family with multiple strengths with a main feature of extensive range of incredibly compatible fonts. An advantage of variety of weights and widths suggests a potential user various solutions for different visual communication objectives! It is taken as a major feature and is promoted in 2 animated banners and 2 posters; meanwhile, the other Univers possibilities apear highlited at 9 postcards and inside of a specially designed type manual.
Univers type family research and promotion
Published:

Univers type family research and promotion

Visual analisis and promotional campaign for Univers type family that incorporates posters, postcards, motion graphics and type manual.

Published: