Munso agency's profile

Glüe Design - logo - rebranding

Below is our old logo, our company has evolved and we had the deep desire to redesign
a brand new logo in line with the new direction in where we are heading to.
We define ourselves as enthusiastic craftsmen, offering digital experiences tailored
to customer expectations and meeting customer needs.
 
 
Our research began with a mass production of sketches to explore various possibilities.
Eventually we narrowed the selection to the four most singular and relevant proposals
 
We selected the D solution which is closest to our philosophy.
The handmade typography, of an apparent simplicity, explains our commitment to deliver
rich and complex experiences yet easily understandable.
The next step was to sharpen the concept.
In addition we wanted to combine the logo with a meaningful symbol.
Throughout our quest, the image of the crown imposed by itself.The user is our king, and like in the chess game he is at the center of our concerns at each action we make.
It basically refers to our commitment to produce the best job by putting the customers' and the end-users' satisfaction, above us, as a constant goal to reach.
The irregular shape is a discreet tribute to the inspiring artist JMB.
 
 
 
 
To celebrate our new logo, we made various artwork.
Here are some of them, an I-phone 5 background, and an illustration
of our mascotte Mr Glüe dressed like a king.
Glüe Design - logo - rebranding
Published:

Glüe Design - logo - rebranding

The making-of of our new logo

Published: