Tastic Rice, South Africa's Premium rice brand, wanted to warm the hearts of South African's by showing them that rice is filling and versatile. To support the TV ad, Tastic had asked me to create instore POS as well as a recipe book featuring winter-warming recipes.
Art Direction & Design: Gina Serfontein / Employer Agency: Herdbuoys McCann Erickson
Art Direction & Design: Gina Serfontein / Employer Agency: Herdbuoys McCann Erickson
