Challenge:
Create a new Cheetos product (based on cheese and different textures) with a concept that appeals to both parents and children with the sole purpose of joining in those moments of family fun!
Create a connection between parents and children. Can you get this appetizer? How? What is the experience that Cheetos could provide? How can Cheetos help release stress?
The idea is to find a concept that connects children and parents, something that both of them like (their appetizer should always attract children). Cheetos represents a mischievous fun. Therefore, your design must introduce something NEW, anything that makes the experience more enjoyable and fun. Something that is fun to eat and has several layers of stimulation: think about flavors, textures, colors. You can change the shape of Cheeto, but it should always have cheese.
