24 Solar Terms|24節氣 

中國華夏先民,在幾千年前就發明了曆法,曆法中把一年分成24個節氣,
古農村民們依照24節氣從事農業耕種活動。
字體設計中以時間不斷循環概念,運用線條表現,將字體部首筆劃解構,
呈現虛與實的空間表現,色彩以特別綠色象徵大地生生不息的意象。
The Huaxia forefathers of China invented the calendar thousands of years ago. 
They divided the year into 24 solar terms, which guided early farmers on how to work the field. Using the idea of cyclic time flow, font design breaks down the strokes in radicals through an expression of lines. Spatial expressions of the empty and the solid are then 
put on display. A specific shade of green was chosen to symbolize the vigor of the land.
中國農民曆法運用氣候季節變遷,訂下其規律,以漢字架構線條之迴旋、翻轉、錯位,象
徵節氣於天地規律中,「動」與「靜」之間的變化,點與線及面之圖騰繪製,依其節氣變
化為創作者感性筆下的詮釋。
The Chinese farmer's almanac recorded climate patterns based on seasonal changes. Every rotation, turn and placement from the lines and structures of Chinese characters symbolizes the change between "action" and "stillness" under the laws of the world. 
The crafting of dot, line and plane patterns based on solar terms is an interpretation 
from the sentimental pens of font creators.

●Client: Yi Jia Visual Identity Design Co.,LTD  |  Creative Direction : Chia-Hui Lien   |  Designer : Chia-Hui Lien   |  
24 Solar Terms
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24 Solar Terms

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