Uniqlo Recycling Ad Series

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This is a series of Uniqlo's recycling ad. The series consist of the four seasons, spring, summer, autumn and winter.

The purpose of this ad series to make the public aware of Uniqlo's recycling program/initiatives. By using the concept of changing your wardrobe out for the new season due to space constraints through recycling felt like something majority of the public could relate thus more likely to participate. Whether or not they become more self conscious of their shopping habits is up to them, the main goal is that first step.