This UX Design study was developed in 5 days and it was used as Case for a future app.
As NHL Brasil already have a website our public and definitions were well defined.
User Interview
I conduct interviews with our users to know what they are seeking in a Brazilian app.
Why create this product?
To help Brazilian fans to find the most quality information about NHL in one place
Competition
There is no NHL mobile app in Brazil.
Key Audience
18 to 35 years old. NHL fans that is hungry for reliable information earlier than others.
Features
Receive in your feed all the news released at Twitter, Instagram, etc, about the teams you are interested.
Benefits
Integration between medias, content in Portuguese connecting all BR teams profiles.
Persona and Journey Map
I synthesized my personas from observations, research and stakeholder interviews.
To create a thorough persona I normally include social needs, desires, goals, habits, expertise, cultural background and motivations.Following that I can map what is the road our user will follow to enjoy in the most our app.
To create a thorough persona I normally include social needs, desires, goals, habits, expertise, cultural background and motivations.Following that I can map what is the road our user will follow to enjoy in the most our app.
Scenario
I use scenarios as a description of a persona using a product to achieve a goal.
Low-Fidelity Prototype
I use low fidelity prototype to see how our users react and interact with the product before produce some good Design and have to rework.
High-Fidelity Prototype
I made it using clean colors and green, following our brand guidelines as our user can spend many hours in the app. Ideally, a design system would be present on UI screen creation. I created the Login and Feed screens to show how the app will be.
