Down to Earth Store is a sustainable brand recycling and remaking existing garments like dead stock or donated materials. For this brand to come to live, I created a range plan, branded merchandising plan and store design. Down to Earth Store promotes recycled fashion and raises awareness of sustainability issues by storing only brands with the same ethos and values. The store allows customers who donate their clothes to exchange the products for new items at a reduced price. Customers can also participate in workshops happening in the store regularly and remake their clothing by using sewing machines available.