Client: Microsoft MTA | AD: David Traina, Traina Design | Date: JAN 2010
Poster illustrations for Microsoft's IT Starts Here campaign, promoting the Microsoft Technology Associate technical training course to high school and college students interested in an IT career. The MTA certification helps schools teach and validate fundamental technology knowledge, provides students with a foundation for their careers, and helps them gain the confidence they need to succeed in advanced studies.
The posters were hanged in college campuses across North America in order to encourage young tech-savvy students to dream big.
Below I've highlighted some details from both illustrations, including an unused version of the game screens. By that time I was so addicted to Bioware's Mass Effect game that I couldn't help being inspired by it, but the client thought we could go with a more friendly type of game.
Final versions of the posters.
