Juan Ignacio Scheller's profile

FELIX FW18 . Art Direction & Graphic Design

“Felix, more than a fashion brand, is a lifestyle.”

FELIX is a clothing brand founded in 2002 in Buenos Aires, which was born with garments for men, and then incorporated women and children into it's curve of products.

Felix is synonymous of beach life... besides the shops in Buenos Aires you can find them in Tulum, Miami, New York, José Ignacio and Manantiales. It's main raw material is Italian linen, the brand's icon, and the result is garments made of that fabric that identify an eternal summer.

Legua Studio worked with the brand for 3 years performing graphic design, communication, art direction, production of both seasons and also of daily needs. These are some of the results thanks to the collaboration of different photographers, designers and producers.

Felix, more than a fashion brand, is a lifestyle.
FELIX FW18 . Art Direction & Graphic Design
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FELIX FW18 . Art Direction & Graphic Design

“Felix, more than a fashion brand, is a lifestyle.” Felix is a clothing brand founded in 2002 in Buenos Aires, which was born with garments for Read More

Published: