Project Guidlines: Shirt Design that reflects the Bitter Lacrosse Company's love for the game as well as incorporating the iconic Vermont setting of the festival into the shirt. 

 

I was given quite a bit of freedom on this project, which allowed me to start from scratch. The company asked me to include the Green Mountains of Vermont as well as Mount Mansfield (the mountain overlooking the setting of the lacrosse festival). I created a digital version of the mountain as well as substituted the two radio towers on top of the mountain for two lacrosse sticks. I added a river in the foreground (as requested) and a lacrosse field as well. This shirt appeals to the market of both young and veteran lacrosse players because it encapsulates the fun, loose, "get together and play" attitude of the festival.