URBAN CAMPAIGN
Timberland wanted to promote a new line of shoes and reacquaint themselves with the urban market. Here were a few ideas.
Timberland wanted to promote a new line of shoes and reacquaint themselves with the urban market. Here were a few ideas.
LENTICULAR POSTER #1
LENTICULAR POSTER #2
One scene changes to another showing the similarities between terrains to promote the versatility and ruggedness of the shoes.
One scene changes to another showing the similarities between terrains to promote the versatility and ruggedness of the shoes.
OBSERVATION-DECK DISPLAY #1
OBSERVATION-DECK DISPLAY #2
This deck-display would be placed nearby and within stores where Timberlands are sold.
iN-STORE DISPLAY
IN-STORE CEILING DANGLER
IN-STORE "TRY-ON" BOX
As customers chose the shoe they wanted, they could see how the shoe fits in the mirror and measure the comfort of their shoe on various urban surfaces.
POINT OF SALE & DIRECT MAIL
CLIENT • Timberland
AGENCY • commondground
ACD/AD • DJ Webb
Design Director • Raul Vallines
AD • Elaine Chernov, Nathan Wyse
CW • China McGee
CD • Mike Williams, Jr.
AD • Elaine Chernov, Nathan Wyse
CW • China McGee
CD • Mike Williams, Jr.
