In 2018 I won the pitch to do the creative for the Flight Centre Travel group has annual Staff conferences:

Assistant Team Leader Conference

Team Leader Conference

Staff Conference 

The initial brief for the branding theme “Lego” with the tagline of “Building stronger teams”. This theme was to be consistent across these 3 conferences with the name of the conference changing out.

I had two initial designs, one leaning more towards and architectural style, referencing branding we’ve used in the past to portray our business strategies.

The second design, the one chosen, leaned more towards the traditional lego block design. With clean and colourful typography. To add another level to the design I incorporated the Flight Centre Travel groups sub brands by taking their logos primary colour and making each block match one of the brands. This suggested the group as unified and working together.

I also created some custom elements such as taking the Iconic Flight Centre Captain and making a lego version of him.

For the conferences I created collateral such as

- A4 ring bound notebooks

- Name Tags

- Tote bag

- Powerpoint template