For their 2019 year-end social media campaign, Amnesty International wanted to take a hope-based approach to asking for support. We are all constantly inundated with the woes of the world and this more hopeful approach reminds the supporters of Amnesty International and all people who want to make a difference in the world, that change requires hope, that we can fight injustice with positive action, and that together we can have an impact.

Credits:

Grassriots Inc.

Deborah Caprara, Creative Director

Jeff Katz, Copywriter

Elyssa Schmid, Art Director