Project description: L'Oréal Professionnel was one of the backstage sponsors of Vietnam International Fashion Week for several years. In 2017, L'Oréal Professionnel had its own hair fashion show in this event in collaboration with a Malaysian hair artist - Simon Koh - to showcase the expertise and promote itself as a leading brand in professional hair care, color and styling.
Digital marketing & PR manager: Hailey Tran
Project owner: Rachel Pham
