Intro to Advertising:
Create a television channel to fill a void in the industry and create the campaign to introduce it.
I chose to create a customizable television channel that would allow viewers to program their own interests, favorite shows etc. so that the channel would only play shows they would enjoy watching. To reflect this simple idea, it was best to pair it with a minimalistic design for it's ad campaign.
Many thanks to my Professor Michael Ulichney for all the constructive criticism.