SEOULFRESH
A fictional Korean DJ/R&B Music Festival live in Singapore
2018
Music Festival Art Direction and Promotional Collaterals | Typography
The words are distorted, alongside with the condensed typeface, to highlight the stark difference in the dynamics that both DJ and R&B music brings to the festival and into our static lives. Displacement of pictures and texts in the brochure are implemented to further show the very dynamics mentioned above. The bright orange and lime green are chosen to emphasise on the word "fresh" in the festival name; the bold blue represents the electrifying night.
