Boost to Immune Awareness Campaign - Final Year Project

Boost to Immune, Vaccine Awareness Campaign Logo Design. (Left: Full Colours, Right: Black and White)

In the Final Year Project, the topic is similar to the CSR Campaign assignment in Advertising Media Strategy where I create a campaign for water pollution, where we have to create and design a campaign of a current world problem and its advertising.

Choosing another topic for this is more difficult but I eventually settled to create an awareness campaign about vaccines and vaccination. The campaign mostly discuss about the importance of being vaccinated, its side effects as well as its problems and the disbeliefs of vaccines. The campaign is called "Boost to Immune" as vaccine is generally known as the "boost" needed for the body's immune system.

Another series of teaser posters are designed as well, but for theme for these posters, it's mainly about how parents dressed their parents in the most exaggerated protective outfits to keep their children safe but they're still vulnerable to deadly diseases that can be prevented with vaccine. It also provides the message that vaccination is the best protection they can get.

Teaser posters (Left to Right): Build, Teaser, Launch and Update

Lastly is the Advertising Strategy for the campaign. Six types of advertising were used as shown below which are Indoor, Outdoor, Vehicle, Bus stop, Social media and Facade.

For the indoor advertising, the location used is the underground walkway at Suria KLCC. Along the walls is somesort of educational advertisement about vaccines, the problems and the campaign in general. Decorated at the top of the ceiling are the four teaser posters that advertises the campaign.

The location for the outdoor advertising is Pavillion, Bukit Bintang. There, a giant medical bottle of MMR vaccine is left casually there with a sign to support the advertising. Also playing in the background of the digital billboard is a TVC ad relating to vaccine with the similar concept used in the teaser posters.

Following the vehicle advertising, Grab car advertising is used where a prop of a large syringe with a nurse cap as decoration is placed on top of the car. On the sides of the car, the doors are covered in stickers to promote about the campaign.

Under bus stop advertising, a bus stop is designed as a medical syringe with the needle of the syringe pointing out of one side and the plunger on the other. Inside the bus stop is one of the teaser advertisement.

Social media is the most common and effective way of advertising in the 21st Century. The advertisements used are the teaser ads and are published on Facebook and Instagram of the organiser of the campaign, Sunway Medical Centre.

Lastly, facade advertising is the use of one exterior side of a building for advertising. For this, there are windows are covering the side of the building but some of the windows seemed to be quarantined. But they are labelled with diseases that can be avoided with vaccine. Underneath the “windows” is the headline of the ad overall with the campaign details.