GREENVILLE UTILITIES
Industrial Recruitment Print Ad for Business Publications
My assignment was to make an advertisement that would attract industrial companies looking to expand or move operations to consider Pitt County. I worked with GUC's Key Accounts Program Manager, John Worrel, to identify local industrial success stories. We settled on highlighting Mayne Pharma since the company was in the construction phase of a major expansion. Mayne Pharma welcomed us into their site to get needed photography. Simultaneously, we wrote and edited the copy and had the ad ready in a couple of days.
John Bullard: art direction, content editing, graphic design, print production, ad placement
