In this assignment we had to create a logo and apply it to stationery for a fictitious business. I created a gym, and named it Energy Fitness. The logo was inspired from depictions of an atom, since they carry energy. Light blue is its official corporate color, as it is energetic and has a lively look and feel. I made the text italic as well to convey a sense of movement. Once the logo was finalized we had to show it on business cards, envelopes, and letterhead, all of which the class was to design as well. I've added the logo to gym equipment to show it being used in its natural setting.
