More info in our Tropicana Packaging Report (Issuu):
Tropicana is 100% pure-squeezed orange juice, totally healthy and tasty. Every bottle of Tropicana Pure Premium is full of Vitamin C that supports a healthy immune system. The perfect combination of taste and nutrition! 100% natural, squeezed from fresh-picked oranges and never from concentrate.
And the idea is inspired from the very first involvement with the Florida citrus industry that Anthony T. Rossi made was fresh fruit gift boxes. We want to bring back the old days to celebrate the 70th anniversary. Design system consists of a carton box with an orange box and a re-design logo in a half-sliced orange shape.
Branding | Packaging
The orange box - top view.
From left to right: Body (2 first pic), Lid (2 final pic)
From left to right: Body (left) and Material (Normal paper - Right)
The glass-bottles will be inside this orange boxes and this is how it works.
Logo Sketches
Tropicana | Packaging Design
Art-direction：Le Thanh Tung
Design：Le Thanh Tung, Vo Hoang Tu Anh, Pham Nguyen Hoang Thy
Photography：Mr.Son, Le Thanh Tung
