Concept
Today’s generation being tech savvy and more closer to smart phones and gadgets, and hugely aware of it, I took it as an inspiration for my campaign. I saw it as a solution to promote the product among people. People are aware of smart phone applications, its terminology, its basic use.
Taking it as an opportunity, I based my concept on present most aware technology to design a campaign for a product whose name is not even heard yet.
I used smart phone application based User interface concepts like antivirus screens, battery charging, display screen to make people understand the product, its functionalities, its use and importance.
I tried to relate the concept of user experience design which is defined as the design for user satisfaction, with Pee Safe Menstrual Cup, whose whole purpose is to enhance the user experience in her special days.
Introductory ad
Teaser Campaign 1
Teaser Campaign 2
Teaser Campaign 3
Magazine ad
Magazine ad
Newspaper Ad Campaign
Newspaper Ad Campaign
Newspaper Ad Campaign
Poster ad
Banner ad
mockup-print media view
