A design proposal pitched for National Healthcare Group's 'Orchards from Seedlings' publication.
'Every journey is made with a team'
Orchards from Seedlings goes back to the origins of CPIP, examining the different stages that the programme has gone through for the past 15 years to the success it is today. In this design concept, these stages are represented via a tree’s growth process. The key visual symbolises the journey of CPIP, from the start to what they have achieved now, and that these achievements would not have been possible without the teamwork and cultivation that was invested by the contributors involved.
Key visual
Key visual
With a fun and storytelling-like approach, this design represents the growth of CPIP throughout the four different stages from seeds to orchards. Throughout the key visual, little characters (contributors) illustrate the teamwork that was incorporated to make this programme a success.
Copywriter: Cherine Chng
Designer: Leong Kit Yee
