Designed for the Boy Scouts of America, Otetiana Council, Rochester, New York in 1998. The brief asked for an annual report with a rich traditional feel. The Boy Scouts have full rights to use any Norman Rockwell illustration where he depicted the Scouts, so they were used throughout paired up with new photography of current Scouts in recognizable Rochester locations. Finishing techniques used include foil stamping, deboss & tip-in photo, and sewn binding.

Afterward a fundraising brochure was designed reusing all of the same design elements and photography.

The work I did on this campaign ranged from concept and art direction to design and layout including directing photo shoots of the scouts.