process
in 2018, i was approached by lhasa mencur, creator of 3D SPICE, to help create an identity for their craft hot sauce.
in addition to designing logos for the product and brand, i needed to design and illustrate a mascot character for the sauce, inspired by the recipe's japanese spice blend.
final illustration
the character's hairstyle was inspired by the shape of carolina reapers, one of the peppers used in the sauce. the small white flowers in her tattoos are capsicum flowers. the traditional asanoha pattern on her clothing symbolizes growth and vigor, and i thought it would be a nice visual complement to the flowers and spiked armor.
her color palette is inspired by peppers and the spices in the sauce, as well as colors that generally work well for food packaging.
final product + promo illustration
overall, this was an incredibly fun project (and i'm happy to say, the sauce is delicious too!)
