When we took on Essilor as a client we were asked to transform their image from a house of brands to a branded house. We needed to build the Essilor brand over the individual brands such as Transitions, Crizal, and Varilux. I worked on everything from branding strategy to traditional planning to digital. This included brand / equity pyramids, TV, print, website, CRM, style guides, social, and display media.
Documentation, marketing plans, briefs, content calendars, segmentation, media mix modeling, research, and other strategic documents are confidential. For redacted samples of these reach out to me directly.
