Through interviewing my classmate, i discovered that although she loves stories and books, she has found it harder to focus on them as she grew up which makes her sad because she still love reading but can’t engage long enough to get invested in the story or immersed in the world of the books.

My concept was to create some type of fantasy product which works not only as an interpretation of her belief, but as a solution to her adult problem of focus. Something which would help her connect with her childhood sense of fantasy and onder, specifically surrounding fairytales.

Initial moodboard created after interviewing my classmate

The brief was to design a product or device which provides partner with an enhanced experience of their belief

The belief I focused on was fairy stories and the product provides enhanced experience

The subtopic/idea I also approached was how Michelle can’t focus on a story long enough to enjoy/engage with it

Research

Dimensions 

The label is 1.25” x 4.6”

The box is 2” X 2” x 3.5”

Naming the pills. After researching medication and how they come up with the names for different brands and pills,  I found out that medicines are usually named using their molecular structure and ingredients as the basis/inspiration. I took a similar approach to naming my medication but instead of focusing on the ingredients I used the purpose of the pill as the inspiration for the name. I want the drug to induce ‘visual dreaming’ and I explored different ways of saying this in different languages and settled on latin since I associate it with mythology and fantasy. ‘Ad Somnia’ means ‘to see dreams’ in Latin.

In Context in a medicine cabinet:Spot the packaging/ the fake