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Dunder Mifflin Paper Company
PT
The Office é uma serie de comédia famosa e premiada mundialmente, em formato de um pseudo-documentário, que tem protagonista uma distribuidora fictícia de papel, a Dunder Mifflin. A série completou 15 anos, em março de 2020 e como homenagem, percebi que seria uma boa ideia fazer o redesign da empresa de papel mais querida do mundo.
Dunder Mifllin Inc. é uma distribuidora regional fictícia de suprimentos de papel e escritório de médio porte com ênfase no atendimento a clientes de pequenas empresas. Com um escritório corporativo na cidade de Nova York, a Dunder Mifflin possui filiais em Albany, Utica, Scranton, Akron, Nashua, Buffalo e Rochester. Buscando expandir seus serviços para nível mundial, foi necessário criar uma nova marca, uma nova identidade para a empresa, para atrair potenciais clientes interessados.
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EN
The Office is a pseudo-documentary television series famously known and awarded worldwide, featuring a fictional paper distributor, Dunder Mifflin. The series completed 15 years, in March 2020 and as a tribute, I realized that it would be a good idea to redesign the most beloved paper company in the world.
Dunder Mifllin Inc. is a fictional regional distributor of paper and mid-sized office supplies with an emphasis on serving small business customers. With a corporate office in New York City, Dunder Mifflin has branches in Albany, Utica, Scranton, Akron, Nashua, Buffalo and Rochester. Seeking to expand its services worldwide, it was necessary to create a new brand, a new identity for the company, to attract potential interested customers.
![branding dunder mifflin graphic design identidade visual Logotype Rebrand rebranding the office tv show visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/552cfd89197607.5ee30a0c55fda.png)
PT
A nova marca tem como conceito manter a mesma essência corporativa e relativamente séria da empresa, criando uma identidade com um aspecto mais moderno, simplificado, claro e objetivo. As variações de tons de azul, remetem ao ideia de integridade, confiança, sinceridade, qualidade e segurança em seus produtos vendidos.
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EN
The concept of the new brand is to maintain the same corporate essence and relatively serious of the company, creating an identity with a more modern, simplified, clear and objective aspect. The variations in shades of blue, refer to the idea of integrity, trust, sincerity, quality and safety in their products sold.
![branding dunder mifflin graphic design identidade visual Logotype Rebrand rebranding the office tv show visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13441d89197607.5ef6784262fa8.png)
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