LxU Studio's profile

#No Plastic In Nature# HTML5 & Video






Our daily life is completely invaded by plastic pollution.
我们的生活已经被塑料全面入侵。






Plastic wastes we threw away finally come back to us.
我们所使用的塑料制品最终会回到我们身边。






This is the journey of a plastic bottle we used.
这是一只普通塑料瓶被我们扔掉后的旅程。



illustrations                                                                                                                                                  animations 
















Microplastic is everywhere, in water bodies, animal bodies, air, snow in the Arctic and the Alps, and even human gut contains it according to researchers. These plastic particles are smaller than 5mm, coming from marine plastic wastes, after breaking down into small particles and passing through food chain, and finally coming back to human. Yet most people have never heard of the term microplastic, not to mention how the problem is getting severe rapidly.  #No Plastic in Nature# proposed by WWF is aimed to introduce microplastic to the public, arise attention of plastic waste pollution to take further action.

微塑料已无处不在,自然水体、动物体内、大气层中、北极的雪中,甚至人体内都发现了它们的存在。海洋塑料垃圾在漫长分解后生成这些直径小于5毫米的颗粒,它们不断渗透到自然界,在食物链的传递下越走越远,最终又回到了人类的身边。然而,大多数人对它的了解非常有限,更意识不到问题正在以惊人的速度不断恶化。由世界自然基金会 (WWF) 发起的 #净塑自然#(#No Plastic in Nature#)倡议活动的目的是希望让人们认识到微塑料的存在,唤起对海洋塑料垃圾问题的关注,呼吁减少塑料制品的使用。







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Client - WWF
Creative Agency - LxU
Project Director - 李雨/Levi & 魏婷婷/Una
Creative Director - 田振/Tarzan
Art Director - 高蕴/Yun
Account Manager - 滕阳/Nick & 贾欣怡/Valerie
Creative Group Head - 一点/Xu
Illustration Group Head - 华原媛/O
Illustration - 刘子航/Redrum & 华原媛/O
Design - 姜帆/Fan
Animation - 邓锐/DR.
Develop - 刘三川/Sanchez

Video Production Company - LUCKYSPARKS
Executive Producer - 黎艾杰/Isaac Li
Director - 郑育哲/Norman Cheng
Producer - 江修杉/Johnny Chiang
Director of Photography - 潘星祐/Hsinyou Pan
Art Director - 周志宪
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#No Plastic In Nature# HTML5 & Video
Published:

#No Plastic In Nature# HTML5 & Video

Microplastic is everywhere, in water bodies, animal bodies, air, snow in the Arctic and the Alps, and even human gut contains it according to res Read More

Published: