John Olsen Limited Edition Print Campaign - SMH Shop
Problem
Create a print campaign promoting that The SMH shop and Australian artist, John Olsen, joined together to create a limited edition of hand-signed giclee prints at a special price for Sydney Morning Herald readers.
Create a print campaign promoting that The SMH shop and Australian artist, John Olsen, joined together to create a limited edition of hand-signed giclee prints at a special price for Sydney Morning Herald readers.
Solution
Combining the brand guidelines of the SMH shop, along with pulling colours from the beautiful designs, I wanted the ads to grab the attention of the reader, so I gave the main space to the images. A transparent text box allowed for the offer to be explained, with the artwork still in full view.
Below are examples of different sized creative including a full-page back wrap of The Sydney Morning Herald.
