petrichor brand design.
petrichor is the name of a strategic brand consultancy and translates as »the smell of rain«. We have incorporated the symbol of the drop in the corporate design as a guiding principle: in the logo with the typographic ligature and as iconography the drop that meets fertile ground. The corporate colors: a strategic blue and a creative coral red. The "copy paper white", which is typical of many consultancies, has been replaced by a sand gray. Screen printing only.
Credits
Client: petrichor GmbH
Creative Direction: Sandra Kurz-Thurn-Goldenstein, Sergej Ritter-Höntzsch,
Creative Direction: Sandra Kurz-Thurn-Goldenstein, Sergej Ritter-Höntzsch,
Art Direction: Sandra Kurz-Thurn-Goldenstein
UX Design: Alexander Sellas
Photography: Michael Königshofer
UX Design: Alexander Sellas
Photography: Michael Königshofer