FALL WINTER
2019
OBVIOUS IS A BRAND THAT IS SUMMARIZED IN TWO ADJECTIVES THAT IS SPONTANEOUS AND CONTEMPORARY AT THE SAME TIME. “QUALITY CANNOT BE INVENTED, IT CAN ONLY BE ACHIEVED AFTER YEARS OF EXPERIENCE: KNITWEAR WILL ALWAYS BE A GREAT CRAFTSMANSHIP AND NOT AN INDUSTRY”. STARTING FROM THIS CONVICTION GIANLUIGI VAVASSORI, FOUNDER AND CREATIVE OF THE BRAND OBVIOUS, TELLS THE STORY OF THE BRAND. THE BRAND WAS BORN IN 2011 AS AN INTEGRATION TO ANOTHER LICENSED BRAND. IT IS A PROPOSAL OF CONTEMPORARY, ECLECTIC AND ANTI-CONFORMIST GARMENTS. IN WINTER 2013 IS PRESENTED THE FIRST INDEPENDENT COLLECTION OF OBVIOUS. THE INTENT OF THE BRAND IS TO MOVE TOWARDS A SMART CASUAL DIMENSION OF MALE DAILY LIFE, IN WHICH IRONY ALWAYS FINDS ITS SPACE. THE BRAND AIMS TO ACCOMPANY THE MAN IN EVERYDAY LIFE. THE SIMPLE LIFE TOGETHER WITH THE “BASIC” NEEDS. THE INSPIRATION IS THEREFORE CONNECTED TO A SERIES OF NEEDS THAT TODAY’S MAN HAS AND ALSO TO A SERIES OF DUTIES THAT THE LATTER MUST FOLLOW. OBVIOUS ACCOMPANIES HIS MAN IN ALL THIS VITAL LIFE, DRESSING HIM IN STYLE AND COMFORT, MAKING IT UNIQUE IN ITS KIND.
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