I assisted with the planning of a local conference for the International Hispanic Network, a growing nonprofit dedicated to Hispanic cultural preservation. The conference theme was Sustainability & Innovation. There was a vital need for graphic materials to promote and improve the event experience. IHN wanted their out-of-state members to feel welcome, immediately get a sense of what Austin has to offer and be able to register painlessly.
I created a full visual identity for the conference, designing announcements, registration materials, sponsorship packets, seminar tickets, promotional items and event signage to ensure the smooth operation of the conference. I introduced the familiar "Greetings from Austin" mural as many of the conference events would be taking place in surrounding areas. The public art piece served as a visible landmark to let visitors know they were nearby. I participated in all aspects of the planning and execution of the design work.
The conference was a huge success, and the graphics created for the event helped attendees schedule and navigate their activities with ease. The conference attracted national attention and was rated by participants as one of the best conferences ever held by the organization.
