Tommy L. Miller
Creative Direction | Art Direction | Concept | Design Driven Multimedia Communications
Branding goes beyond a simple logo design, brochure or website, it's a process that addresses the big ideas - successfully communicating a company's unique message while creating a cohesive system for their brand.
At the BMW Performance Center West in Thermal, California, a match of man and machine finds some true team-building coalescence. The miles of track, set amid a canvass of Palm Springs-area desert terrain, prove perfect for customized, corporate getaway events.
CONTINENTAL TIRE COMPANY is a corporate sponsor at the BMW facility - a members only private raceway and motor sports resort on over 1,700 sprawling acres surrounded by gorgeous desert mountain views and local wine country. They offer members unlimited access to a challenging high speed 2.75 mile road course and first class facilities at all times of operation.
AUTOMOTIVE AND FACILITY BRANDING DESIGN EXPERIENCE
Continental Extreme Contact Sport
In a world of digital distraction, brands have moments to interact with customers. We all look at lots of different things including how the brand interacts, and what users expect. Racing is expensive, and nearly everyone relies on sponsorship to keep their car on the grid, facility in business, and series thriving. Motorsport is defined not only by stats and data, but by speed, color, glamor, and overall brand image.
Our challenge was to help Continental Tire Company with their approach to gaining new partnerships and promote themselves in the world of Motorsport in all types of discipline and levels by creating the brand environment and customer experience leaving each visitor with an amazing impression and delivering a winning package.
In addition to vehicle, site and building branding our presentation and eventual track installations included experiential and interactive designs with some utilizing environmental concept solutions and the natural resources of desert terrain.
