In this project, I create style frames for a :30 ad. The client is a bank in the DC area that wants to promote their auto loan. They want to do something fun, informative and engaging that reaches a demographic of 35-55 years. There are 3 different styles/ directions for the client to choose.
The first direction is kinetic typography with very simple, iconic graphics.
The second direction shows many good and bad choices in a motion graphic board game. Every step of the game gets the customers closer to their auto loan and shiny new cars.
The third direction is based on the “Tree of life” idea, revealing the many possibilities on the colorful branches. All the paths meet at the bank in the center.
Thanks for viewing!
