With so many new breakfast cereals hitting the marketplace, this project's goal was to design a new cereal brand mark and new cereal, from the box to the introductory advertising vehicles. After the research phase was complete, colorful sunburst imagery was used to convey the boost of energy this product would deliver. The target audience was determined to be 20 to 40 year old career women with an active lifestyle; and an idealized image of the demographic is used in the full page advertisement.