I was hired to Art Direct the photography assets for Casablanca Bridal's Spring CB Couture Collection, website, collateral and magazine ads to be shot by superb photographer: Michele Laurita. I was tasked with coming up with two backgrounds or environments for the two collections that met their criteria.
The12 mood boards below are shown in the order as described in the above list:
They chose to go with the paper floral backgrounds and, given understandable concerns about complicated environments taking away from the gown, we went with a simple and romantic draped pink tulle background for the second collection.
