ATP TAX, LLC is a small accounting firm based in Long Island City, NY. The client sought a young and vibrant portrayal of his firm while maintaining a minimal and professional outlook. The visual branding concept behind the design aimed to promote an identifiable visual identity through the use of vibrant colors. This was followed by minimal colorful illustrations for visual story-telling. The project involved a 360 visual branding concept by designing the firm’s logo, business cards, letter heads, website, online campaigns as well as maintain future social media representation.