Orvis
Research the market, and create a new packaging solution for an established
fishing company. Focusing on packaging for fishing reels.
The Orvis brand is an American staple within the world of fly fishing (competitive
and recreational); however, their current graphic voice doesn’t speak to the roots of
this great sport. I re-designed the packaging to show off the great outdoors, using
small graphic details to hone focus around the reels without obstructing content.
