The Truth Beyond Print : A Traditional Ad Campaign for The Philippine Star
"The Truth Beyond Print" is a Traditional Ad campaign for The Philippine Star. It keeps the idea of the traditional "dyaryo" alive by using visuals that showcase its primary and secondary uses. This campaign aims to encourage the younger generation to develop the habit of reading the newspaper.
Most of the elements shown and heard in this campaign makes use of print newspapers.
3 Teaser Ads and Introductory Ad
4 Sustaining Ads
Promotional Ad, 2 Seasonal Ads, Endorsement Ad, and Institutional Ad
Ad Placements (OOH)
60-Second TVC
30-Second TVC
15-Second TVC
15-Second Radio Ad
Internet Ad Placements
Media Frequency Chart
