Our idea for the campaign is to address the growing divisiveness in our world. This campaign will break down those barriers and bring people together over the love of Skippy.
OUT OF HOME
SOCIAL
Skippy will have its sticky fingers on the pulse of the latest activities and debates. Reminding people to stick together.
PACKAGE
We made this combo pack with Skippy’s famous Creamy and Super Chunk sticking together. Resolving the age-old creamy v. chunky debate.
PRINT
We’ll create a centre-fold in Cineplex magazine. Using glue dots, we’ll stick the two pages together. When the reader pulls the pages apart, they will see our full ad.
We chose Cinpelx Magazine because it’s the #1 magazine with readers 14 - 54. It has an average readership of 4.1M per issue and connects with a variety of psychographics. Perfect for reaching all sorts of peanut butter lovers.
YOUTUBE PRE-ROLL ANIMATIC
We will create a deepfake Youtube ad of Mike Pence eating Skippy peanut butter in an unusual way.
