The aim of this project is to creatively communicate, and brand, the personality of a Vimeo channel brand, through the use of motion graphics. I first went and looked at different types of motion graphics to get a feel for what it is and what can by achieved by using it. After doing some research on various topics and possible channels, I decided to use Elon Musk and his company; SpaceX as my main source of inspiration and create a channel that  is dedicated to keeping its viewers up to date with the latest developments in the ever evolving process of flying to mars and the idea of terraforming it so that life on a different planet could become a reality. The reason for this is because it is a topic that greatly inspires me to look at the bigger picture instead of focusing on what we can only see in front of us.

The purpose or goal of the channel is simply to inspire people and raise awareness about the possibilities of space travel and what could be achieved by it.  Terraforming and actual space travel to mars is still not possible, but it is not far away, it is something that is currently undergoing massive changes and will soon become a reality. The goal of the channel is achieved by creating a place / platform where thousands of users can get influenced through the use of graphics, leading to videos that share valuable information on a regular basis.

The channel that I created is called; “The mars topic” and in three simple words I try and disrobe exactly what the channel is about, in an attempt to speed up the communication process and keep the viewers’ attention. The logo consists out of the name of the channel and a symbol made up out of a broken “M” that has two corner pieces around it, one at the top left corner, and the other at the bottom right corner, with the idea in mind that it captures the idea of space travel in a frame, the same way a photographer plans his images before taking them.

 The visuals of the channel are done using 3D software to create an artistic style known as low poly which is used to create simple and abstract visuals and can also be used to create conceptual art. I found this style fitting as it contributes to the idea of something that does not yet exist but is on its way. The visuals of the channel tell a narrative story of a rocket leaving earth, orbiting around it, and then shooting off into space towards mars. Once it lands on mars a base starts to build itself and grows over time, depicting the way humans are preparing for their life there. The story ends with a zoomed-out view of the planet, quickly rotating and becoming slightly greener as it is starting to terraform and become more like earth.

The audio used with the visuals are playful and light hearted, as this is still only a concept it plays on the idea of “an idea” and helps to create an open and inviting atmosphere which widens the range and number of viewers that might find the channel interesting.